I don't know where the balance would between reducing them enough to get enough more interest and not losing TOO much revenue. 10% wouldn't draw a lot more interest I don't think.
I wonder what the difference is between what we're getting from the B1G now and what we will get next year when the new TV deal kicks in and we get a full share. Seems like it you could do most of that as a goodwill gesture and basically be revenue neutral.
All true.
I wonder if they would be ok with "revenue neutral" though. I'm not sure where expenses stand now; during the past year or so, there's been a massive expansion in recruiting spending, for example.
So, if profitability is a major concern (and I'm not sure it should be), then they can't necessarily afford a cut.