This can be partially attributed to our lack of exposure in Texas. Granted, all of our games are on national television, so that's not an issue, but playing a game or two every year in Texass did help a bit.
One thing we could do to help with this is move a game occasionally to the Deathstar in Dallas or to Reliant Stadium in Houston to help with this. Our game with Tennessee would be a good candidate for this, IMO, and why it was disappointing to see that we're not playing in New Orleans next season.
I know we're going to lose an occasional home game with this, but we will be making significant bank once we get a full share of B1G money. I would think we could fiscally stomach moving one game every couple of years to DFW or Houston to help with recruiting...?