https://theintercept.com/2017/06/19/republican-data-mining-firm-exposed-personal-information-for-virtually-every-american-voter/
There are two stories here:
* The massive data exposure. Yikes!
* How that data was used.
The GOP hasn’t been given a lot of credit for its data game but that seems to have improved in this past election:
Two of the firms linked to the database, Deep Root Analytics and Target Point, were among three firms hired by the RNC to do most of its data modeling and voter scoring in 2016, according to a December Ad Age story, with a mandate to shore up unconvinced Trump-leaning voters, sway weak Hillary Clinton supporters, and capture undecided voters.
It’s worth thinking about how they did this, as we consider where both parties (and maybe new ones!) go from here. I think they painted a compelling threat to shore up the GOP base. This is always effective, if insidious — especially given the nature of the trumped-up ‘threats’. And regarding the Democrats, I think there were two huge pitches they were able to make stick to a depressing degree: 1) “Crooked” Hillary, and 2) the “rigged” party.
I’d have to go back and look at some of the after-action reports, but if I recall, Trump captured a saddening number of voters in the middle; people who in other years supported Obama or considered themselves Democrats. I also don’t think the Sanders and Stein wings came home to the left as much as they were needed to.
I do wonder if a party named "The Democratic Party" can recover from this brand damage, however unfair it was. Granted France is very different from us, but the sudden success of
En Marche, which prior to April 2016 did not even
exist, should make us take notice.