The B10 wants this for any future school
MUST be an AAU Member. Nebraska got a pass because of the Medical School technicality. But the College Presidents are very adamant that it was an extreme exception.
Must have TV Markets OU/Texas brings that so they are in play, so is Mizzou. Mizzou been begging for years to get into the B10. It makes too much sense but the STL and KC market isn't sexy enough for the Chicago guys.
All money is shared equally. The B10 shares money in athletics. Everyone shares it equally. It doesn't stop there the AAU membership matters because the academic research dollars. When Wisky applies for a Grant with a Govt/Foundation they have a Professor/Dept sponsor at each member school sign on too. So thats why get so much research money, when they sign one B10 school they actually get access to all the staffs/facilities too at the other member schools. So a $3M NIH grant turns into a windfall for all the schools.
Commitment to Olympic sports/non-revenues. This is not the SEC/ACC/Big East you have to field teams in lots sports that their students play because frankly these are the people that pays the bills. Its the guy who grew up in Downers Grove Ill, played water polo at Michigan for 3 years, went to Law School at Minnesota, and becomes a Partner at Moody's who cuts $5M checks to the endowment fund when they turn 60 years old, not pro athletes from your school.