None of them deserve 1/8th of what they are paid. No college coach should make more than ca. $200,000 a year.
This is unrealistic in an "industry" that generates revenue in the billions of dollars. Like it or not, these guys are compensated commensurate with the money they generate.
Well, Knapp. From the perspective of the University, all but about 12-15 football programs in the country cost more $ than they generate (as regards cash flow in and out of the athletic department). Now, a good research professor in a Chemistry or Physics (engineering, Biology, etc.) department will make ca. $150,000 a year, and, in terms of grants, generate over a $1,000,000 a year to their departments. Research-based Medical school professors often generate 3-5 times their salaries per year in grants.
I know what you mean that it is an "industry" but, in general, college athletics are a fiscally-draining industry to the university (at least in terms of direct cash-flow). Solid scholarship among the faculty is a fiscal benefit to the university. College sports, however, are not. And... the best faculty (the stars) make 150-250K or so a year. That should be the limit for the best FB coaches too.
That said, you are 100% correct --- the exorbitant salaries will continue.
4. Nebraska Cornhuskers
Team Value: $93 million
Profit: $49 million
Head Coach: Bo Pelini
Conference: Big 12
Previous Value Rank: 18
Lincoln, Neb., Metro Population: 295,486
Donations required by Nebraska for season ticket holders to keep their seats totaled $15 million last season.
Looks like Bo is underpaid according to Forbes.