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An interesting article from Penn State blogger Ryan Murphy about the BTN and how its role, now that it's available across the nation, could grow in importance significantly for everyone following these schools: Right now, Tier 3 games may be stuff like Arkansas State or Southern Miss this year, that if ABC/ESPN does not pick up, the BTN gets. ABC/ESPN gets both Tier 1 and 2 currently, but the media contracts are up in 2014-2015 or so, which means the planning will be happening soon, if not already. But this also feeds into something I've touched on before--the need for television 'inventory', if you will, or the number of games the BTN can show to expand its importance and audience (and thus, ad revenues and DoNU's coffers). The only way to expand beyond current inventory is to...well...expand. And the article surmises that... Which kind of rolls nicely into my point about FSU and the Big 10--FSU to the Big 10 would provide the BTN lucrative Florida media markets, and an expansion of the role the BTN plays would help generate significant revenue increases for the conference members, and enough to help a certain panhandle school in Florida fight back against the whole of the SEC that keeps undercutting them on talent and facilities. There's a lot more to read at the Nittany Lions Den on this subject, including author Ryan Murphy's thoughts on what the Big 10 should do if the ACC melts down.
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