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Women Love Football Too!


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By ALAN ROBINSON, AP Sports Writer

September 12, 2007

 

PITTSBURGH (AP) -- The Pittsburgh Steelers have known for years their fan base included countless women -- that was evidenced by all the pink official team jerseys they sell and the hundreds who attend their female training camp each summer.

 

Yes, more than 300 women spend money each year to go through a simulated day of Steelers training camp, replete with blocking and running drills and a trip to the training table. The club also sponsors a Football Knowledge for Women classroom-type course.

 

Now the Steelers have proof that, when it comes to building a female fan base, Pittsburgh does it better than any other NFL market.

 

According to a Scarborough Sports Marketing survey of 220,354 residents in 75 United States markets conducted last year, Pittsburgh has, by far, the largest base of NFL fans who are women.

 

Pittsburgh is the runaway leader, with 34 percent of the women living in the Steelers' market identifying themselves as fans. Green Bay was second with 29.4 percent, but no other market surveyed had even one-quarter of its women identify themselves as fans.

 

Buffalo was third with 23.7 percent, followed by Cincinnati (22.8 percent), Kansas City (22.4 percent), Jacksonville (21.7 percent), Baltimore and Boston (21.5 percent) and Denver, Tampa-St. Petersburg and Washington, D.C. (20.9 percent).

 

Nationally, the average was 16 percent, which means that Pittsburgh has more than twice the number of female pro football fans than the average market, based on the survey's results.

 

Obviously, all those Terrible Towels inside Heinz Field aren't being twirled only by men.

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