These coaches get a small portion of what they actually earn for each game, so in the University's eyes, they aren't forking out much for the game. They make more than 5.5 million in ticket revenue every game, plus TV contracts and the venues. I am not sure how much they get paid for away games, but I know for a fact its in the millions somewhere. Next year, Nebraska will get over 6.5 million for home games, bringing in about 52 million dollars in home games alone. I think they can afford what they pay easily. Many of your professional columnists and former coaches will tell you how stressful a HC position in FBS/FCS is. Your working 18hr day shifts. Getting up at 4am and getting home long past dark. Thats why these coaches work their tail off to become an NFL coach, where its much easier. No recruiting, just team management.