Husker in WI
New member
This is hard to believe, since the NCAA is pushing a $23 million annual NIL cap.
Not surprising to me - some schools will prioritize basketball, we shouldn't be one of them. According to the numbers I could find, basketball made $38 million in revenue for Louisville, football was $34 million. Couldn't find actual costs/profits, but they had similar budgets and basketball made more. We will not be competitive at the top of the basketball market, and that's ok. Louisville won't be competitive at the top end of the football market, and they don't need to be.