Idk man. In the new era of NIL, you gotta have a product that attracts the kids. It's all about the benjamins and I sincerely do not know if NU can market nostalgia anymore.
There was that guy from a HBCU that has demonstrated to everyone that refuses to see that today's college football is a business, for the universities, the broadcasters, the advertisers, and the NIL "kids".