The NCAA will allow athletes to profit from their name, image, and likeness in Husker Football Posted January 22 26 minutes ago, JWHusker said: This is probably a dumb question but how do companies or NIL collectives expect to profit from these NIL deals? Like if you give a QB a few million dollars how will they make a profit on top of all that money? I wonder that too. I think some are "not for profit", so essentially their income goes to staff salaries and company enhancements, etc. I think the ultimate return or "profit" is their team competing at the highest level. I think it's sort of an entertainment expense that wealthy boosters are willing to pay to make this happen. We all can agree that Saturdays are a heck of a lot more fun when the Huskers are good. That's how I see it anyway.