Actually the NCAA football commercials on ESPN say things like "tradition lives here" then they would show a screen shot of someone like Nebraska running the ball.
Oh, I guess I haven't noticed those....of course I have a severe channel surfing problem, so it's rare I see a commercial. However, I saw a few of the "...... lives here" NBA commercials last night. I just think it's stupid to rip off a slogan that another sport is currently using! If that's what a person wants to do, at least find on that is a few years old so maybe some people have forgotten about it!!