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More $$, bowls' waning popularity driving push for playoff


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What changed? The money for one thing. CBSSports.com talked to several industry sources about pricing a plus-one. Depending on how it is administrated, a four-team playoff could be worth $250 million to $500 million per season. On the high end, that would almost triple the $180 million distributed by the BCS in 2011.

 

Consider that $550 million is the total paid by ABC for the first eight years of the BCS (1998-2005). At $500 million per season, the next lucky winning rights-holder on the BCS wheel of fortune could be paying $2 billion over four years.

 

......

 

The current BCS contract expires after the 2013 season (2014 bowls). For everyone to profit -- both theoretically and financially -- the postseason almost has to change. A playoff would be more compelling viewing even if it doesn't come close to solving all the BCS' problems. That same industry analyst put the value on three plus-one games (two semifinals and a title game) at $100 million each.

 

"When you start looking at values, a good place to look would be the NFL. ESPN pays the NFL [approximately] $100 million per game. That's a run-of-the-mill Monday Night Football game," the analyst said. "It strikes me that's kind of the zip code."

 

In terms of gross ticket revenue, CBSSports.com was led to believe there would be a $350 average ticket price for plus-one games. Multiply that by, say, 75,000 seats. Now multiply that by three plus-one games. That's an additional $78 million.

 

Without deciding when and where the games are going to be played -- and who is going to televise them -- we're almost at $400 million per year. Or higher.

 

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