It doesn't have to necessarily be about Urban but if you target one guy which so many AD's have done in the past Frost, Urban and Bo what makes you think he doesn't just zero on to a coach like Matt Campbell. If sport writers made their point known that is their guy which they have, there is more exposure to Matt Campbell. If TA were to hire Matt Campbell to me that would mean that he settled for a area coach to get wins and not compete for National Championships yearly. Maybe Nebraska will never get a championship again but you have to try the people of Nebraska are tired of being the laughing stock.