They don't know if he is going to call or not, if he calls Arkansas, he goes to Arky, if he calls 1620, he goes to NU. He won't call both radio stations, he's going to call one or the other... who he calls is who he goes to. So they can't build it up because they have no idea if he will call or not. Keep an eye on Rivals for the arkansas commitment, while you listen to 1620. If anyone sees anything on arkansas.rivals.com then let us know!
I will keep an eye out on the rivals arkansas site