Mavric Posted June 9, 2014 Share Posted June 9, 2014 Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, meanwhile, is in the final stages of negotiations to fill the void at the Orange Bowl, and ESPN still is looking for a sponsor to take the Fiesta Bowl position. Discover has been the title sponsor of the Orange Bowl for the last four seasons, but the bigger surprise is Tostitos, which is set to end its 18-year association with the Fiesta Bowl, according to industry sources. The Frito-Lay brand enjoyed one of the longest-running title sponsorships in college football, but recently it advised ESPN, the CFP’s rights holder, that it doesn’t plan to renew. Industry sources are not sure why Tostitos opted out, although the price increase on the title sponsorship could have played a role. Title sponsorship deals in the old BCS annually ran in the $15 million to $20 million range. Sources say that CFP title sponsorships are closer to $25 million a year, and ESPN is seeking six-year commitments. Link Quote Link to comment
GSG Posted June 9, 2014 Share Posted June 9, 2014 Meet your new Fiesta Bowl sponsor: Quote Link to comment
RotoRiot Posted July 5, 2014 Share Posted July 5, 2014 Meet your new Fiesta Bowl sponsor: +1 Quote Link to comment
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