Think about it this way. There are very, very few kids who will garner this much attention in High Schools across the country. That exclusivity creates notoriety, regardless of the character of the kid. Removing the recruit from the process entirely, imagine what it would be like to go to one of these high schools with a kid on this big of a stage. Think of the unique chance a kid has to be there when something like this happens.
As a school, why not make it something of a festival? If the coaches of the Universities are informed and it's just for the sake of the event, which is very much what I saw Owa's presser as, I would LOVE to have that kind of event at my high school if I was one of those kids. Sounds like a real blast to me.