I do not think players should be paid. It is a slippery sloop on how much should they be able to earn- do you factor in the cost of living in a particular city, state, etc... the other issue is- let's say they decide to pay them X number of dollars per week, then some other school (texas) decides for competitive reasons, to pay them X plus Y (because we have collectively already deemed payments to collegiate athletes to be ok) then you have a mess of National debt proportions. Even simpler historic terms, each of the casinos over in Iowa, including the Indian ones, all started out as places to play small money slots.. They each had a punch card where you had to show your id so you could only lose 100 to 200 dollars- now you can go gamble the church fund and the college fund all in the same night. The cozy controls those casino recommended initially to make everyone feel safe and warm are gone in the name of profit and competitiveness. I would believe college pay for play would turn into the same thing. It would become a nuclear arms race, that only the rich schools will be able to afford. As for EA- Keller is a desperate, unemployed ex-jock. Crap, what kid wouldn't want to play the game and have an avatar that may/not represent him? Last I checked, 99 percent of the audience doesn't buy Madden for the cover or buy Playboy for the articles.