Here's what I think about Memorial Stadium, it's not the same environment to come in and play like it was in the 90's, now I know those teams were completely different from those teams from the 00's era but so where the fans, this fan base has become an older generation fanbase, I hear people say all the time at games they want to stand up and be loud but there's a 65 year old lady yelling "Down In Front!" The biggest thing is that we aren't anything compared to down south the SEC has the best fans in college football by far and the reason is because they're younger, and more tailgating heavy and just louder, but that's a knock on the whole Big 12 Texas and Oklahoma included are nothing compared to the SEC no Big 12 school is. One thing that I honestly think would help but would never happen is re-distribute all the tickets as we move to the Big 10, that way more younger generation fans would get them vs. the same people that have had tickets since the 70's. Honestly it won't happen but think about the change in the crowd you'd get the true diehards that show up for the all the tailgating that never get in finally would becuase they would have tickets and it would create a louder atmosphere, it won't happen but that's how you could change the culture.