First, Rather keep the revenue in an area where the Big 10 is King and I don't want to play the game in some city that has no correlation with the Big 10 and then some of the revenue via hotels, airports, restaurants, taxes, etc stays in that area instead of Big 10 country. I'd rather the revenue go to cities struggling like Detroit, Cincinnati, Cleveland, etc.
Second, I don't want to fly that far to see my team.