Rose is right. again, to us fans it is much more about tradition, the walk on program, home town kids and kids that bleed to play for this program....i agree, i understand it and love it.
at the same time, like it or not the college sport of football has become hugely competitive, from recruiting to huge salaries paid to ex NFL coaches, thus this has become a big business, like it or not, that is exactly what it has become. to think otherwise is to live in a fantasy world.
to stay competitive and move the program forward it has to stay profitable (generate revenue from TV coverage, bowl appearances, etc.) as does every business. the boosters alone cannot keep this business afloat, it is NOT a charitable organization. to compete with the ND and USC of the college football world we better damn sure treat the sport of college football as a business and support it as such.
And just when over the course of the last 40 years have the people of Nebraska and Husker Nation as a whole not supported this program? Want proof? When was the last time you walked up to a window and purchased a ticket for a regular season football game in Memorial Stadium. Tunnel vision, take off the blinders Hunter.
...T_O_B