Changing the meaning of the B10 Ten Brand

[flatwaterfan]

The Big Ten brand use to be about the 10 teams but since they went through all the expansion. I think they need to adjust it. For me a brand has to make sense and stand for something associated with the league. Maybe they should determine a list of 10 principals that define Big 10 Universities and that's what the Big 10 stands for.

[Comish]

some might argue that now the Big 10 really equals Big $. That's your new brand

[Micheal]

I was thinking the ten state deal might come in to play but that now has been shot to heck

[exswoo]

...10 Conference Games?

[totengur]

The Big Ten brand use to be about the 10 teams but since they went through all the expansion. I think they need to adjust it. For me a brand has to make sense and stand for something associated with the league. Maybe they should determine a list of 10 principals that define Big 10 Universities and that's what the Big 10 stands for.

 

lets change it too...........the "I'm Rich BIIAAATCH!!!!" 10 Conference.

[Woody Tressel]

B1G had to change because the college football landscape had changed.

[WoodyHayes1951]

2014 #1 recruit in the country DaShawn Hand is on the other side of DC from College Park.

 

Bring on the Terps!