The Governor's Cup rivalry has roots to the 1800s, so those fans were invested in it from the beginning. Paul Bunyan's Axe dates to the 1940s, replacing the old "slab of bacon" (not kidding) trophy, so there's another the fans have been invested in since the inception.
Basically what I'm saying is, don't say, "Here's a rivalry and here's the trophy you're going to play for, so start caring.... NOW!" Let it grow, let the trophy have some kind of meaning, let the rivalry actually matter before starting up these trophy games. It makes more sense and feels more natural.
please bring this back.