Sorry if someone has shared these thoughts elsewhere and I missed it, but bare with me.
I have a close friend who is a big fan of my team's arch rival in baseball (me Giants he Dodgers) and we watch games together a lot. I've always laughed at how we can both see a pitch thrown, sitting right next to each other on the couch, and I can see a called strike on his player as being an obvious strike, and he can see it as a clear ball that was nowhere close.
It's human nature. If you dislike one side or favor another side, you will see the result you want in almost every close play. If you want to see a late hit, you will. A hold, pass interference, etc.etc.
Now, here we are. The team that almost caused every big 12 official to be jobless this season. The team that, at the least, has weakened the conference they rely on to keep them employed.
I'm not a big conspiracy guy and I don't think there was some self destructing coded message delivered to the officials this year to tank us whenever they got the chance.
But I do think we are the enemy and, human nature being what it is, the refs are seeing what, (perhaps even without knowing or at least admitting to themselves) they want to see when we play.