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Why you can't ever win internet arguments


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Just stumpled upon this today, found it really interesting.

 

 

 

The Misconception: When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking.

 

The Truth: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.

 

 

 

 

http://youarenotsosmart.com/2011/06/10/the-backfire-effect/

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