One thing about the B1G that bothers me is the "loser" mentality compared to other conferences. The conference puts itself in a disadvantage where it is harder to compete. For example what Michigan did in baseball is considered a miracle due to the conference self appointed recruiting restrictions. Also most other conferences over-sign but the B1G restricts that as well, more conference games, higher academic requirements, etc all put every school in the B1G at a disadvantage.
It seems the B1G thinks they are "too good" to do what everyone else is doing and makes it harder to compete. Even the big 10 network doesn't push for it's teams to get into the playoff when they have legitimate claim (PSU, WI, OSU have been passed by other teams with same losses by the committee and the B1G didn't put up much of a fight) like all the other networks do. It could be that the conference always wanted to go to the rose bowl as it's prime goal but I think the attitude needs to change if it wants to have long term success.
The money is great for the schools but the self appointed restrictions will make winning championships even more difficult.