To the bolded: yes, we are comparable to the big boys. I saw a list that had us in the top 10. Unfortunately, there are two other schools in the top 10 that either are in the B1G or will be by 2024. Those two other schools are already leaps and bounds better than we are. NIL more than likely helps us rise faster, but it isn't going to be the thing that causes us to compete for a B1G title or a playoff spot.
In order to compete for the top in the B1G, we are going to have to win in the trenches. Winning in the trenches is not something that is going to happen over night. Bowl eligibility is the first step. It's going to take a while to even get in the conversation of competing for the B1G. Rhule seems to be saying and doing the right things, but he is going to need some time.