i say this without knowing anything about the financials behind scheduling teams like this (and this is clearly a hypothetical)...but my guess is these games cost us millions each season. Not only are we having to pay a team like this to come to Lincoln, but we are losing TV revenue when the game isn't on ABC/ESPN, stadium revenue, etc. Lets say, between everything this game...from a financial revenue standpoint yields $1 million less revenue than a game against a top 50ish team, and $1.5-2 million less than a top 25ish team. I don't think those numbers would be much of a stretch. Now lets say we go the route of the top 50ish team, and schedule Kansas or Cincinnati. We take the extra $1 million...divide it in half, add it to our current OC/DC salaries and pay $850,000 to each rock-star coordinator, two of the best in college football. I'm talking like Mattison/Malzahn type of guys...but to gain that we have to play a slightly tougher schedule against an opponent we might lose to 10% of the time versus 1% of the time. Would that be worth it?
To me that extra million gets us more wins in conference play than it gets us by playing a cupcake.
Nebraska makes money on these games. If they didn't, they wouldn't schedule them. Again, if every team that scheduled games like this lost money, nobody would do it. But everyone does it, all the time. That alone should tell you that the above explanation is incorrect.
We didn't even do this when we were world-beaters back in the 90s, when nearly every game, unless it was a top-five opponent, was a guaranteed win.
In 93 we played North Texas, Texas Tech, UCLA and Northern Colorado.
In 94 we played West Virginia, Texas Tech, UCLA and Pacific
In 95 we played Michigan State, Arizona State, Pacific and Washington State
In 96 we played Michigan State, Arizona State and Colorado State
In 97 we played Akron, Central Florida and Washington
In 98 we played Louisiana Tech, Alabama-Birmingham, Cal and Washington
In 99 we played Iowa, Cal and Southern Mississippi
Through the heart of our best run ever, we played a patsy or two, a mediocre team and a decent team. We played four ranked teams in that span, Washington twice, West Virginia and Arizona State in 1996.