You first sentence is EXACTLY what I have been thinking. A good commish would look out for the conference and get the best darned TV contract available worked out. I don't blame UT for wanting to create their own TV revenue stream, and I don't even blame them for not wanting to share (NU would have done the same, IMO). You look at the Big 10 network, look at the billions of ESPN/CBS dollars the SEC was getting, as well as the Irish on NBC. And then look at the Big 12 and the Pac 10 tv deals ... what a load of crap. Only, it's a bigger deal in the Big 12 than Pac-10 for what I hope are obvious reasons.
One more thing to say, "Beebe, you're FIRED!" -- Donald Trump style.