I don't know. Do we really want this? One of the issues I see is not really the whole 'we need an identity' thing, but when it comes down to it, and it's 3rd and 3, late in the game, what does Beck dial up that DOESN'T produce results like we saw vs. aTm and OU. Both times, with plenty of clock, we had a chance to at least come down and tie the game with one of the best FG kickers in the HISTORY of college football, and we could hardly pick up a first down both games. Saw that vs. ISU in '09, too.
I remember a lot of games from the option days where it would be 3rd and medium and Osborne would send in some ISO, counter or FB trap. At first glance, it was like, "What the hell is he thinking?" But you'd see those linemen pull around and create driveway-sized holes for guys like Hipp, Rozier, Keith Jones, Calvin Jones, Phillips and Green who would bull through a tackle to move the sticks. The boys in red had those plays imprinted in their brains, and they just pushed opponents around. Then, of course, on 1st down, the all-expected ISO between the tackles suddenly became a deftly hidden play action fake, and then a deep spiral to Johnny Mitchell, Bostick, Rod Smith, Muhammed, Baul, etc.
It worked because even if defenses knew one of those two plays was coming, they couldn't stop either effectively. If we're going to be consistent, we can't be a 'jack of all offenses, master of none.' Bread and butter's gotta be somewhere.
I know it doesn't address your actual point, but if it makes you feel any better, someone said in another thread they watched practice for a few minutes this spring and saw more option plays being run than they had during all of Watson's reign.