You know what's like eating comfort food? Winning.
Winning was our identity. Whether it was the wishbone under Devaney/the early Osborne years, or the option, winning was our identity. I don't think anybody would be saying stuff like this if we were hanging up conference title banners on campus.
Winning was part of our identity, that is correct. So was playing smash mouth football.
Correct me if I am wrong, (because I wasn't alive then), but weren't TO's championship offenses of the early 1970's pretty pass-heavy? (as O-coord)
Osborne's offense for most of the 70's was very pass-heavy/pro-style. It wasn't until the early 80s when TO decided to go more power-run game with a mobile QB. Turner Gill was the key recruit for Osborne in that era, especially considering that Switzer coveted Gill so much.