i like ubben's point, which i think is this, in the big 12 rrr will reign king, but nationally, after the big 12 championship (viewed by many) and then the realignment drama, the NU-TU game will be a bigger draw and better storyline.
+1
Texas and OU could both be 0-4 and the RRR is still going to be a big rivalry game for both of those teams, but there will a lot more national eyeballs on NU/UT this fall