Stadium, fans, tradition, facilities for starters. Ames also has a small block of college bars on Welch Ave and that's it. Lincoln has way more stuff going on than Ames. Iowa St 9/10 will lose out to Iowa on in-state recruits as well based mainly on the things I said prior. Nebraska though small doesn't share with any other FBS football teams...heck even UNI will get a few overlooked kids now and then. Lincoln is almost 5x larger than Ames.