I know for a fact that players within Bo's tenure have gotten "special" treatment, money, discounts for being a Husker. This goes on everywhere, but there is a difference between getting a few hundred, or a deal on a car, compared to $100K or more, like Alabama boosters have been doing.
There are also rules in place by the NCAA that when on the road you can provide student-athletes with cash for entertainment and food purposes. I am not familiar with the NCAA rules on this. I know the NJCAA rules a bit better.