I find myself pulling for the Big 12 teams, the Big 8 specifically. I never liked the Big 10 teams and felt it was usually overrated. Now, even with us in it, I believe it to be weaker then the other major conferences ($EC, Big 12 and PAC 12), least this year.
I agree that we fit in the conference, just can't root for the other tram. Also not a fan of the commish's view on playoffs and I have never liked the Rose Bowl.
Hope that things get better in this conference and I think the B1G gets better over the next couple of years.