I don't see it either. A rush of zero yards is less often a stupid mistake, so it doesn't feel like a turnover. A rush for zero yards might be a few mistakes on the O-line or the runner's parts, but it could also be the other team just played well.When the ball touches a receiver's hands and they drop it, often times it's an idiot mistake by the receiver rather than the other team outplaying the offense. It almost always seems like a drive killer when there's a dropped ball (especially when we rarely pass it and we'd caught the defense off guard) and it doesn't seem that way with a short rush, but that's just my feeling on it. Even psychologically a dropped ball seems a lot worse than a 0 yard rush. If the people watching are gasping and can't believe what just happened, the players aren't immune either.