How about...
a 300+ room 5* hotel, er, dormitory, with built in classrooms or video rooms to "attend" classes virtually, (formerly) off-campus (to the north is room, right? big price will be buying up all those houses) with ride service to the stadium. The extra rooms are for guests, mainly so their parents can stay for a large part of the year. The penthouses will be for the big spending boosters and 5* recruits.
Oh yeah, and some modifications to the stadium as well.