The Dude

it's a dirty scheme by ESPN to spread these rumors on a consistent basis, so when he really does die, no one will believe. Hence, he will live forever. It's payback to mark may for being a complete asshat. they could care less what the audience thinks, evidenced by their past 5 years or so's programming. As long as mark may is shivering, everyone's happy.

^ I'll buy that

Died again?? Ole dude has 9 lives. Just like Sylvester the cat. Who, come to think of it, sounds a like Holtz's announcing.