It is a plenty popular view. In fact, the most popular view is most likely to go back 10 years and keep college football as was. That said, what is happening is obviously big business. As a result, just because the SEC didn't add teams overnight 6 months ago, does not mean it is not going to happen. It absolutely is going to happen. And the reason it is going to happen is because the reality of the business. As mentioned earlier, nobody is lining up to watch Washington State play Kansas any given Saturday. That game won't sell, so there is no reason to have it. USC vs Nebraska? Still a huge draw. Nebraska vs Kansas? Not going to move the needle. So, as Kirk Herbstreit said.. You can make money with the new bloods and the blue bloods. Nebraska lucky to be a blue blood. For now. But, moving forward, the SEC and the Big10 are the only conferences to be in a position to add the best of the best and remain in the money. To think they are not likely to do exactly that is folly.