I only heard of the tradition 1 or 2 weeks ago. I try to watch the future Husker opponents a week before - if not for that I would never watch an Iowa game on purpose. And I thought it was at the end of the 3rd quarter.
Just got back home. Sitting in the airport watching the first half of the OSU-Michigan game. Not once did I see the sequence: score, commercial, kick off, commercial, offensive play.
Taught / lived for 2 years in Elmwood - pop 630 now, don't know what it was in the early 80s. Everybody knows your business was the big minus. Close enough to Lincoln to do stuff was a plus