Jump to content


Chances of dropping Adidas after our contract is up?


Recommended Posts

 

 

 

Not to mention it would make the players happier.

 

How are the players not happy? Unless things have changed in the last few years, they wear loads of free Adidas stuff around campus all the time.

 

 

 

I bet they'd like wearing loads of free Nike or UA stuff all the time a bit more :P

 

Not if they weren't giving us as much stuff... ^_^

Link to comment

 

 

Not to mention it would make the players happier.

 

How are the players not happy? Unless things have changed in the last few years, they wear loads of free Adidas stuff around campus all the time.

 

Never said they weren't happy.

 

They would be happier if they received loads of free stuff from a brand they prefer, wouldn't you agree?

Link to comment

 

 

 

Not to mention it would make the players happier.

 

How are the players not happy? Unless things have changed in the last few years, they wear loads of free Adidas stuff around campus all the time.

 

Never said they weren't happy.

 

They would be happier if they received loads of free stuff from a brand they prefer, wouldn't you agree?

 

Maybe. I would agree if we knew that they would prefer Nike or UA. But we do not know that. And do we know that Nike or UA would give the players as much free stuff?

Link to comment

Maybe. I would agree if we knew that they would prefer Nike or UA. But we do not know that. And do we know that Nike or UA would give the players as much free stuff?

 

 

 

I've actually heard, without knowing for sure if it's true or not, that what Nike withholds in cash they make up for in more non-monetary benefits with swag and such.

Link to comment

All I know was that when I was in school to athletes (not just FB players) got a ton of clothing. They got everything under the sun - winter coats, sunglasses, workout shoes, casual shoes, hats, tshirts, hoodies, sweats, shorts, lightweight jackets, watches. My friend on the team would give away his adidas socks to us since he had too many to wear.

Link to comment

 

 

 

 

Not to mention it would make the players happier.

 

How are the players not happy? Unless things have changed in the last few years, they wear loads of free Adidas stuff around campus all the time.

 

Never said they weren't happy.

 

They would be happier if they received loads of free stuff from a brand they prefer, wouldn't you agree?

 

Maybe. I would agree if we knew that they would prefer Nike or UA. But we do not know that. And do we know that Nike or UA would give the players as much free stuff?

 

Nike has been preferred over Adidas since 1984.

 

https://www.youtube.com/watch?v=ylFeJX-vRRE

Link to comment

The branding process by Nike is incredibly demanding.

 

For example, Nike made Tennessee get rid of the "Lady Vols" nickname for everything but Basketball. This caused a stir in Tennessee, and it was found out that Nike gets rid of the school's logo's and replaces them with one singular logo.

 

They do a lot during this process. But basically, they market the hell out of it.

It'd be worth reading this article that shows some case studies of what they did to previous school's logos (including Oregon State's).

 

http://deadspin.com/nike-to-tennessee-dont-talk-about-what-were-doing-1704544586

 

What I know is that we brand our sports with a singular "N" and that's the "Iron N"

u5a0z147qunbzxwnec8ef7bkl.gif

 

But we also have "N"s specific to football. For example, the "football N" is the one on our helmets:

31639_DR_Nebraska_2.png

 

We also have a separate "N" for Baseball:

huskers3.jpg?itok=1-BICNK9

 

Honestly, the "football N" is awesome, but I love that it is "football specific".

 

Something tells me that we would most likely still be able to have all these separate logos. I have seen the "OS" hat from Oregon State on their baseball hats recently, for example. But we never see Sparky from ASU (which I hate because I hold grudges that are from 1996). I wouldn't be surprised to see Sparky back since ASU is with Adidas now.

 

Overall, I don't know how I feel about being pushed around by Nike. Which, unless I'm mistaken, sounds like what happened at Tennessee and some of these other schools.

Link to comment

I think ALL of these apparel companies do whatever the athletic department's of the schools they pay allow them to.

 

 

They completely rebranded Oregon State and Arizona State because those schools could greatly benefit from the rebrand. I don't know of any examples of them doing anything crazy with OSU, Bama, LSU, Texas, etc.

Link to comment

Going back a page or so...I don't have a huge problem with the pant stripes, but it just doesn't feel as clean a look to me as the stripeless. I grew up on the uniforms we wore in the late 90s up to 2001, so it's just what I associate Nebraska with the most.

Link to comment

I think ALL of these apparel companies do whatever the athletic department's of the schools they pay allow them to.

 

 

They completely rebranded Oregon State and Arizona State because those schools could greatly benefit from the rebrand. I don't know of any examples of them doing anything crazy with OSU, Bama, LSU, Texas, etc.

Exactly.

 

Nike completely rebrands teams that need it and leave the established powers alone (for the most part).

 

They don't need to mess with USC, Texas, LSU, Alabama, Ohio State, or Penn State because they are all instantly recognizable.

 

Although I will say they have put out some ugly alternates for OU in recent years.

Link to comment

I think ALL of these apparel companies do whatever the athletic department's of the schools they pay allow them to.

 

 

They completely rebranded Oregon State and Arizona State because those schools could greatly benefit from the rebrand. I don't know of any examples of them doing anything crazy with OSU, Bama, LSU, Texas, etc.

 

You're right. Texas has the "T" on their baseball caps instead of the Longhorn logo. And as I said, Oregon State has the "OS" on their caps.

 

They tried to re-brand MSU and trademarked a new logo. But the fans got a hold of it ahead of time and threw a fit. The change in the "Spartan" logo was incredibly minimal, but enough to start a huge campaign from the fans. In the end, the Athletic Dept decided not to make the change and Nike complied. From what I read, they also wanted to change the shade of green, which, they eventually did.

 

But they re-branded Duke, which had no need for a re-brand.

 

You have to wonder why Nike re-brands. Probably to "create a new logo" for the sake of exclusivity of that logo "created" by Nike. Which is fine if you don't mind a company owning that logo exclusively.

 

 

I'm not saying this is what will happen, I am just merely relaying information from an article I read and saying that it's interesting. Nike did seem to push Tennessee around, unless you read into it differently than I did. But Nike seems to have a lot of "play by our rules" mentality.

 

 

Truth be told, I remember something from what Kenny Bell said about Adidas, when we got the new deal with Adidas.

 

Husker wide receiver Kenny Bell said Adidas' on-campus rep is helpful for special requests or quickly replacing equipment. An example: Bell said he struggles with turf toe, so he requested titanium plates be placed in the toes of his cleats. He got them within days, he said.

 

“There's a difference between guys who care what it looks like and guys who care if it works,” Bell said. “Does Nike have some cool designs? Absolutely. You can't lie. But I love what Adidas does. And I care more if it works and feels good.”

 

http://www.omaha.com/huskers/nebraska-extends-deal-with-adidas/article_84b7681e-e7ca-5b20-b5d9-2ca6bf74254f.html

 

Say what you want about what us fans want, and I can't speak for how well Nike's "customer service" is, but with Michigan gone, we're practically Adidas' #1 client. Sure we might get better alternates with Nike and Under Armour. Woo! But what they do for the student athlete seems kind of important too. Nike might do that, too. But we know Adidas does it for us.

  • Fire 2
Link to comment

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.

Visit the Sports Illustrated Husker site



×
×
  • Create New...